Outdoor Apparel Market Expected to Grow at a 6.13% CAGR by 2028

The Global Outdoor Apparel Market is projected to expand by USD 6.53 billion, growing at a compound annual growth rate (CAGR) of 6.13% from 2023 to 2028. The outdoor apparel sector caters to diverse demographics, providing robust and stylish clothing options for women, children, and men. 

From shorts to trousers and leggings, these garments combine fashion and functionality, ensuring comfort and protection in challenging environments. Brands are innovating to meet the evolving demands of outdoor enthusiasts, emphasizing durability, safety, and style. This market analysis encompasses key drivers, trends, and challenges anticipated during the forecast period.

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Driving Factors

Key Catalysts for Market Expansion

The surge in outdoor sports and recreational activities is a major driver of the market. Activities such as climbing, hiking, and trekking are gaining popularity worldwide, particularly in North America, Europe, and emerging markets like Southeast Asia. In the US alone, 53% of people aged six and above participated in outdoor activities in 2022.

Adventure tourism is flourishing due to urbanization, hectic lifestyles, and a growing emphasis on health and wellness. Activities like hunting are significant for wildlife management and cultural heritage, especially in the US and Canada. Consumer preferences are shifting towards sustainable products, including organic and recycled materials. This shift drives the development of innovative and versatile outdoor wear made from synthetic and eco-friendly fabrics, boosting market growth during the forecast period.

Emerging Trends

Rise of Omnichannel Retailing

The adoption of omnichannel retailing is a notable trend shaping market growth. Effective marketing strategies, product improvements, and the right distribution channels are crucial. The rise of online shopping has enabled manufacturers to reach customers more conveniently. The increasing use of digital products like tablets, smartphones, and laptops has spurred online sales.

Factors such as quick delivery services and competitive pricing support the growth of internet retailing globally. Online retailing is expected to be one of the fastest-growing distribution channels. Small and local vendors are finding success in reaching premium customers by making their products available online, helping them gain national recognition. Thus, the adoption of omnichannel retailing is expected to drive the market forward.

Challenges to Market Growth

Impact of Aging Population

The growing proportion of the global geriatric population poses a significant challenge to market growth. Older adults are more susceptible to health issues such as arthritis, diabetes, and heart-related diseases, limiting their participation in outdoor activities. The US Census Bureau projects the global geriatric population will exceed 1.5 billion by 2050, with 16% aged 65 and above.

This demographic shift fosters a greater demand for indoor fitness activities like yoga and aerobics, reducing the demand for outdoor apparel. Consequently, the increasing geriatric population may hamper market growth, particularly for summer activities like sailing, fishing, and rock climbing.

Market Segmentation

Distribution Channels and Product Types

The report provides a comprehensive outlook on market segmentation by Distribution Channel (offline and online) and Product Type (top wear, bottom wear, coveralls, and others). It also covers regional segments, including North America, APAC, Europe, the Middle East and Africa, and South America. The analysis includes market size, historical data from 2018 to 2022, and future projections, presented in USD billion. The report examines trends, key drivers, and the impact of the growing global geriatric population.

Distribution Channel Insights

The offline segment is anticipated to see significant growth during the forecast period, despite a decline in revenue due to the rise of online shopping. Vendors are opening new retail outlets to boost sales through the offline channel. The segment, valued at USD 10.69 billion in 2018, benefits from the popularity of specialty retail stores, which offer a wide range of brands and products.

Regional Insights

Geographical Market Share

North America is expected to contribute 33% of the global market growth during the forecast period. The region's well-developed sports industry and rising prevalence of obesity and diabetes drive market dynamics. These health issues have encouraged people to engage in outdoor activities like climbing and hiking to maintain fitness and health.

Explore Further: Download Outdoor Apparel Market Sample PDF

Analyst Insights

Comprehensive Market Analysis

The outdoor apparel market is experiencing significant growth, driven by increased awareness of health and wellness, advancements in apparel technology, and a surge in outdoor activities. The market offers a wide range of products, from durable tights to innovative designs that address climate challenges, enhancing outdoor experiences.

Brands like Columbia Sportswear, The North Face, and Patagonia are leading the way in offering high-quality outdoor gear. The focus on recycled materials and sustainable practices is gaining traction, reflecting consumer demand for eco-friendly products. Innovations in fabric technology, such as moisture-wicking and UV protection, further enhance the performance and comfort of outdoor apparel.

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