Outdoor Apparel Market Growth and Forecast 2024-2028

The Global Outdoor Apparel Market is projected to grow by USD 6.53 billion, achieving a Compound Annual Growth Rate (CAGR) of 6.13% between 2023 and 2028. This industry caters to diverse customer needs, offering durable and fashionable clothing for men, women, and children. 

From shorts and trousers to leggings, these garments combine style with functionality, ensuring comfort and protection in rugged environments. With a focus on innovation, brands aim to meet the evolving demands of outdoor enthusiasts, emphasizing durability, safety, and style. This market analysis provides key insights into drivers, trends, and challenges over the forecast period.

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Primary Growth Drivers

The increasing popularity of outdoor sports and recreational activities is a significant growth driver. Activities like climbing, hiking, and trekking are gaining traction worldwide, particularly in regions like North America, Europe, and Southeast Asia. In the United States alone, 53% of individuals aged six and above participated in outdoor activities in 2022, underscoring the broad appeal.

Adventure tourism is also on the rise, driven by urbanization, busy lifestyles, and a focus on health and wellness. Activities like hunting are crucial for wildlife management and cultural heritage, especially in the US and Canada. As consumer preferences shift towards sustainable products, the market is seeing a rise in innovative and versatile outdoor wear made from synthetic and eco-friendly fabrics. This trend is expected to fuel market growth during the forecast period.

Emerging Market Trends

The adoption of omnichannel retailing is a significant trend shaping market growth. Effective marketing, product improvements, and strategic distribution channels, along with competitive pricing, have a notable impact on consumers. The rapid growth of internet shopping allows manufacturers to easily share product information with customers. The increasing use of digital devices has boosted online sales.

Fast delivery services, competitive pricing, and retail convenience are major factors supporting the growth of internet retailing globally. Online retailing is expected to be one of the fastest-growing channels during the forecast period. Small and local vendors are successfully reaching premium customers online, helping them expand their presence nationally. Thus, the shift towards omnichannel retailing is anticipated to drive market growth.

Market Challenges

The increasing global geriatric population poses a significant challenge, limiting market growth. Older adults, often affected by health issues such as arthritis, diabetes, and heart disease, are less likely to engage in outdoor recreational activities. The US Census Bureau projects that the global geriatric population will exceed 1.5 billion by 2050, representing 16% of the global population aged 65 and above.

This demographic shift is expected to increase demand for indoor fitness activities like yoga and aerobics, reducing interest in outdoor activities. Consequently, this trend is likely to impede the growth of the outdoor apparel market during the forecast period.

Download Sample PDF to get In-Depth Analysis of the Outdoor Apparel Market

Leading Companies and Competitive Strategies

Key Players and Market Strategies

Leading companies are enhancing their market presence through strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and new product launches..Adidas AG, for example, offers outdoor apparel such as the Adicolor Classics High Shine Track Jacket and Adicolor Classics Firebird Primeblue Track Jacket.

The report also includes competitive analysis of 15 market companies, including Adidas AG, Aigle International SA, ANTA Sports Products Ltd., ASICS Corp., Canadian Tire Corp. Ltd., Columbia Sportswear Co., Fenix Outdoor International AG, G III Apparel Group Ltd., Gokyo Outdoor Apparel and Lifestyles Pvt. Ltd., Hanesbrands Inc., Newell Brands Inc., Nike Inc., Norrona Sport AS, Outdoor Research, Patagonia Inc., PUMA SE, Under Armour Inc., VF Corp., Boardriders, and Callaway Golf Co.

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Technavio Research

Jesse Maida

Media & Marketing Executive

US: +1 844 364 1100

UK: +44 203 893 3200

Email: media@technavio.com

Website: www.technavio.com/


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